From Omar’s desk - a recommended read for this week is: Tiny Habits: The Small Changes That Change Everything by B.J. Fogg.
About the author: Brian Jeffrey Fogg is a renowned behavioral scientist, author, and entrepreneur who has made significant contributions to the field of persuasive technology and behavior change. He is the founder and director of the Behavior Design Lab at Stanford University. There, he teaches courses on behavior design and conducts research on behavior change.
Key premise: The main idea of "Tiny Habits" is that lasting habits can be developed by making small changes in behavior rather than attempting to make big changes all at once. The book argues that many people struggle to develop new habits because they try to make major changes immediately, which is challenging to maintain over time. By starting small, people can gradually develop the momentum required to establish long-term change.
Why read? An easy-to-follow and practical read with lots of examples across domains (e.g. health, relationships, productivity). This book offers a new approach to sustainable and impactful habit formation - that is just as applicable in a professional setting as it is in a personal setting.
Another recommendation along similar lines? The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg.
